Barry Ogdon – Managing
Partner – Customer Care
In a publishing career of nearly twenty years, Barry Ogdon has never met a database he didn't like. Barry joined Time Inc. in 1983 for the launch of TV-Cableweek magazine, and then went on to perform as circulation business manager for Discover and Sports Illustrated magazines. In 1987, Barry joined the circulation marketing staff of Money magazine and was responsible for billing and renewal marketing, eventually reaching the position of assistant circulation director. While at Money, Barry developed new database segmentation capabilities which targeted the more affluent subscribers in the Money list, as well as coordinated a fulfillment conversion to provide a higher level of customer service and care. Later, Barry went to work for all of the Time Inc. titles when he conceived and launched two divisional departments: the marketing quality group, with a mandate to troubleshoot customer service issues, and the outbound telemarketing department to coordinate renewal telemarketing efforts for all titles so as to eliminate waste and customer service problems caused by repeat-call patterns. Barry left Time Inc. in 1991 to start Ogdon Direct Marketing, a circulation consultancy devoted to improving customer service and retention through the development of database software tools for direct marketers. In 2001, Barry joined forces with John Case, forming Segment Subscription Services in order to create new distribution and marketing channels for magazines. Barry was educated at Syracuse University.