John Case – Managing
Partner – Sales and Marketing
John Case has spent nearly twenty years proving that there can always be a new and better place to distribute magazines. Case joined Time Inc. in 1985, and after short tours at Home Box Office and Corporate Finance, joined Time Magazine in 1989 in the Franchise Development Group. John then moved on to Life Magazine and was responsible for rate-base management, worldwide newsstand sale, and donor businesses. Case then moved to Sports Illustrated where he was responsible on a daily basis for the insert card and billing sources of business. While at SI, Case was an integral part of the revolutionary initiative which delivered selective edit to carefully segmented audiences of the entire SI subscription file. He was also actively involved in the development of the SI retail catalog business, which tapped an avid appetite for all things sports-related. In 1993, Case was recruited to News Corporation of America, where he was responsible for all aspects of the subscription and newsstand marketing for TV Guide. Of special note was Case’s recognition of the need for new subscriber sources and readership for this massive title. He became very involved in the partnership activities of TV Guide, working with cable, satellite and manufacturing companies – all non-traditional subscription sources – to locate readers for this title. John’s efforts in this area resulted in a partnership that delivered 600,000 paid readers every week and was later described by Paul Carlucci, president and CEO, TVG, as “biggest deal in the history of TV Guide.” Case also worked on numerous research and publishing launch projects for News Corp. before returning to Time Inc. to launch new partnership marketing programs for all of the Time Inc. magazines. In 2001, John joined forces with Barry Ogdon, forming Segment Subscription Services in order to create additional new distribution and marketing channels for magazines. John received his MBA from St. John’s University.